As a parent concerned about the negative impacts of lead paint on brain development, how do I know the brightly colored paint on x,y,z toy does not contain lead? I understand Amazon is somewhat bound by the level of information provided by its vendors, but if the result is a lost customer, what is to stop Amazon from innovating - innovation is in the DNA of the company after all. This intersection between product and customer is where I believe Amazon could positively incorporate Product Stewardship.